Getting in touch with your ideal clients is no longer hard to do. The internet has made it easy for small businesses to get paid visitors to a website by simply using paid traffic.
Google Pay Per Click (PPC) is a advertising method in which you can bid keywords in the search engines by paying a small fee. Google PPC is a great way to start getting some instant results for your business because it is incredibly fast acting. Pay Per Click is great especially if you have recently just started doing SEO. Search Engine Optimization can take a while to kick in or your local SEO may be very competitive. Google PPC is also a great way to ethically hijack your competitors traffic. You can put Google PPC ads on their brand name.
Here’s an example of how Google PPC ads work…
Let’s say you’re a Roofing Company in Woodbridge and someone types in “roofing company Woodbridge” into Google.
If you have Google PPC ads running, your listing will appear at the top of the search result as a “sponsored ad” and the user searching clicks on your listing.
Your business will pay for the PPC click and your website/landing page now has a chance to convert the visitor into a customer.
Although the Google PPC process may sound easy, the process of optimizing your landing page to be